ORK Advertising Agency Services – Professional Online Advertising for Your Business

Many clients assume that $200 includes both ad setup and the advertising budget, but in reality, this amount only covers the agency’s services for setting up and managing the campaign.

The total advertising budget breakdown looks like this:
✅ Agency services – $200 (or another amount depending on project complexity)
✅ Your advertising budget – set by you (we can only recommend). The higher the budget, the greater the reach and potential customers.
✅ RM Taxes – Advertising is subject to taxes ranging from 10% to 32%, which must be considered when calculating real investments.

💡 Conclusion: If you allocate $500 for advertising, not all of it will go to clicks – part of it will cover agency fees and tax obligations.

Launching an ad campaign is not just about "pressing a button". We conduct audience analysis, strategy testing, campaign setup, and optimization. This process requires experience and time.

The agency fee covers:
🔹 Ad campaign setup (Google Ads, Meta Ads)
🔹 Audience selection and keyword research
🔹 Ad creation and visual content development
🔹 Monitoring, adjustment, testing, and optimization

Your advertising budget does not go to us, but is paid directly to advertising platforms (Google, Facebook, etc.), where it is used to pay for clicks, impressions, and reach.

🔹 We do not set the budget – this is your decision. We can only recommend an optimal investment amount.
🔹 The higher your budget, the more impressions and clicks your ads will receive.
🔹 The minimum threshold depends on your industry, competition, and promotion region.

💡 Example:
📌 With a $300 budget – you get approximately 10,000-20,000 impressions, but a limited number of clicks.
📌 With a $1,000 budget – your ad will reach significantly more people and increase conversions.

📈 We help distribute your budget wisely, but the final decision is yours!

In Moldova, advertising is subject to taxes that range between 10% and 32% of the ad budget.
🔹 If you pay for advertising through us, taxes are already included in the total cost.
🔹 If you make direct payments to platforms (Google, Meta), you may need additional tax reports.

💡 It is important to consider these taxes when planning your budget so that you understand the actual cost of your investment in advertising.

📌 $200 is the agency fee, NOT the advertising budget.
📌 You decide how much to invest in ads, we only provide recommendations.
📌 Taxes are an essential part of expenses and must be accounted for.

🔹 For an accurate cost estimate, it's best to consult with our manager. Share your project details, expectations, and budget. Our manager will provide clear options on what you’ll receive for your investment.

📞 Have questions? Contact us!
☎ 068822299 | WhatsApp & Viber: +373 68822299 | ✉ denis@ork.md
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Yes, setting up and managing ad campaigns is a separate service provided by the agency. Cost – $300 per month.

This fee includes:
✔ Strategy development and campaign setup
✔ Defining the target audience
✔ Creating segments and adjusting ads
✔ Optimizing the campaign to lower view costs

💰 The advertising budget is paid separately – this money goes directly to the ad platform (YouTube) to cover views, interactions, and clicks.

You pay only for views and interactions, not for simple impressions.
🔹 Impression – when a user sees the ad but doesn’t interact with it (e.g., presses “Skip”). You do NOT pay for this.
🔹 View or interaction – when a user watches more than 25% of the video or over 15 seconds, clicks on the ad, or visits your website. You pay for this.
Thus, your budget is spent only on real viewers, not on those who skip the ad.

🔹 Average cost per view – from $0.02 (0.3-0.5 bani RM).
🔹 The more precise the audience targeting, the higher the cost per view, but the traffic is of better quality.

💡 Example:
📌 With a $500 budget, you can get around 25,000 views, but the exact reach depends on the niche and competition.

🔹 In Chișinău, the active YouTube audience is 500,000 - 700,000 users.
🔹 Ads can be targeted to a specific audience of 100,000 - 300,000 people (by interests, age, behavior).
🔹 Approximately every 5th user will watch or interact with the ad.

📌 Proper audience targeting is crucial to ensure your ads reach the right people.

No, YouTube is a branding tool, not an instant sales generator.
🔹 YouTube ads increase brand awareness, but don’t bring immediate customers.
🔹 The reach grows, people start recognizing your brand, but don’t expect sales overnight.
🔹 YouTube works best when combined with other advertising channels, such as Google Search Ads or Meta (Facebook & Instagram).

📌 YouTube is great for branding, but not for quick sales.
📌 You pay only for real ad interactions.
📌 Agency fee: $300, ad budget paid separately.
📌 Higher budgets mean greater reach and more views.

📞 Want to launch YouTube ads? Contact us!
☎ 068822299 | WhatsApp: +373 68822299

Website creation involves developing the structure, design, and functionality, but not filling the site with content or further maintenance.

✅ What’s Included in the Price?
✔ Design mockup creation, coding, and implementation
✔ Setting up the basic functionality
✔ Testing and delivering the final website

❌ What’s NOT Included in the Price?
✖ Content filling (texts, images, products, services)
✖ SEO optimization
✖ Analytics setup (Google Analytics, Facebook Pixel)
✖ Website administration and technical support

💡 A website is like an "empty box" that needs to be filled with content and maintained to function properly.

📌 A Content Manager is the person who uploads information to your website.
❌ We do NOT fill your website with content as part of website creation.
✅ If you need texts, images, products, or articles added – this is a separate service.
💡 Example:
You buy a phone – but you install contacts, apps, and photos yourself. Similarly, a website without content is just a framework, and adding content requires separate work.

🔍 SEO is NOT a one-time setting but an ongoing process.

✅ What Does SEO Include?
✔ Keyword research
✔ Website structure optimization for search engines
✔ Writing SEO-optimized texts
✔ Ongoing link-building and ranking improvements

❌ What’s NOT Included in Website Price?
✖ Guaranteed ranking in Google’s TOP search results
✖ Complete SEO optimization without additional payment

💡 Example:
You open a store, but without advertising and promotion, no one will know about it. SEO is "advertising" for your website in Google and requires continuous investment, not a one-time payment.

⚙️ Administration is the technical maintenance of the website.

✅ What’s Included in Website Administration?
✔ Fixing errors and bugs
✔ Updating plugins and CMS
✔ Protection against viruses and hackers
✔ Website speed optimization

❌ What’s NOT Included in Website Administration?
✖ Adding content to the website
✖ Redesigning and modifying the structure
✖ Developing new functionalities

💡 Example:
You buy a car – but without oil changes, fuel, and regular maintenance, it won’t work properly. The same applies to a website – without administration, it may develop errors and security issues.

🌍 Hosting is the place where your website "lives."

✅ What’s Included in Hosting?
✔ Website storage on a server
✔ 24/7 access to your website files
✔ Guaranteed uninterrupted server operation

❌ What’s NOT Included in Hosting?
✖ Fixing website errors
✖ Adding content and modifying pages
✖ Website design development or coding

💡 Example:
You rent an office – but you pay separately for furniture, internet, and cleaning. Hosting is just "the land your site is built on," but maintaining and managing it is your responsibility.

👨‍💻 Administration = keeping the website running (updates, bug fixes).
⚙️ Programming = modifying and developing the website (adding new features, changing design, configuring functionalities).

❌ Example of an Incorrect Request:
"I pay for administration, why can’t you move the buttons and change the site structure?"

✅ Answer:
"Changing the website structure is programming work, while administration ensures the stable operation of the existing functionality."

🏠 A website is not "buy it once and forget about it"; it’s a working tool that needs ongoing maintenance.

✅ What Requires Regular Investment?
✔ Hosting fees (website storage)
✔ SEO promotion (to attract customers)
✔ Administration (to keep the website functioning properly)

💡 Example:
You buy a car – but without fuel and maintenance, it won’t run. A website also requires investment to stay active and profitable.

📌 Website creation is just a platform, content filling and maintenance are paid separately.
📌 SEO is an ongoing process, not a one-time setup.
📌 Administration is technical maintenance, not design modification.
📌 Hosting is just storage for the website, it doesn’t include maintenance.
📌 Programming is a separate service if you need modifications or new features.

🔹 For an accurate cost estimate, it’s best to consult with our manager. Explain your project, expectations, and budget, and we will offer the best customized solutions.

📞 Have questions? Contact us!
☎ 068822299 | WhatsApp: +373 68822299

💡 Design is not just a "make it bigger or smaller" button.

✅ What is included in the price?
✔ Development of a single banner in the specified size
✔ Composition, fonts, and images arrangement

❌ What is NOT included?
✖ Resizing to other formats (this is a separate resizing service – 100 MDL per change)
✖ Complete redesign to fit new proportions

💡 Example:
You order a custom-tailored suit. If you want the same suit in a different size, the tailor must re-cut the fabric and adjust the pattern. The same applies to design – resizing requires reworking the layout.

📌 Print design depends on the printing technology.

✅ Why is this important?
✔ Different materials have different color output
✔ Designs must include technical margins for cutting
✔ Some elements look different on paper, banners, or plastic

❌ What happens if you don’t specify the details?
✖ Colors may not appear as expected
✖ The design may not fit the final print format
✖ Additional adjustments will cost extra and take more time

💡 Example:
You are building a house, but if you don’t specify the type of windows and doors, the contractor will install standard ones. Changing them later costs more.

📌 A logo is not just "make it cool" – it visually represents your brand.

✅ What do we need from you?
✔ Examples of logos you like
✔ Preferred colors
✔ Style (minimalist, classic, modern, handwritten)

❌ What won't work?
✖ "I want something cool and expensive"
✖ "Just make something, and I'll see"
✖ "Do whatever you want"

💡 Example:
You go to a restaurant and tell the waiter, "Bring me something tasty." If they bring sushi but you wanted steak, whose fault is it? The same applies to logos – without a clear brief, the result is random.

📌 You pay for results, not for "owning a designer as a slave."

✅ What is included in the standard package?
✔ 3-5 logo options
✔ 2-3 rounds of revisions
✔ Final files in required formats

❌ What is NOT included?
✖ "Make 10 more versions"
✖ "Now let’s try a completely different style"
✖ "I changed my mind, let’s start over"

💡 Example:
You get a haircut at a salon. After the cut, you can’t say: "Let’s try three more styles for the same price." Any additional work costs extra.

📌 Corporate identity is a system, not a playground for endless changes.

✅ What is included in the standard development?
✔ Selection of colors, fonts, and brand elements
✔ Design of essential materials (business cards, letterheads, packaging)
✔ 2-3 rounds of revisions (additional changes are charged separately)

❌ What is NOT included?
✖ Endless tweaks like "just move it a little"
✖ Adding elements you won’t even use

💡 Example:
You order custom uniforms for your staff. If you change your mind about the style after it’s made, it means extra work and costs. The same applies to design – revisions take time and cost money.

📌 The more details included, the more complex and expensive the project becomes.

✅ What should you decide in advance?
✔ Which brand identity materials do you actually need?
✔ Do you need branded caps, bags, business cards, stickers?
✔ What budget are you working with?

❌ What you shouldn’t do?
✖ "Let’s design everything first and decide later"
✖ "Make everything possible, and we’ll choose what we need later"

💡 Example:
You order furniture for your office. If you first ask for "everything possible" but later realize you don’t need half of it, that’s wasted money and time.

📌 Different banner sizes require additional work, not just a simple resize.
📌 Print design must be adapted to printing technology.
📌 A logo without a clear brief leads to wasted time.
📌 Corporate identity should be well-thought-out, not endlessly revised.
📌 A designer is not your personal free artist – they sell their time and expertise.

🔹 For an accurate cost estimate, consult with our manager. Share your project details, expectations, and budget, and we will offer the best solutions for you.

📞 Still have questions? Contact us!
☎ 068822299 | WhatsApp & Viber: +373 68822299

💡 A photo of a business card or flyer is NOT a print-ready file!

✅ What is included in the design service?
✔ Creating a print-ready file that meets technical requirements
✔ Adjusting the format for printing
✔ Setting up the correct CMYK color scheme
✔ Adding technical margins and safe zones

❌ What is NOT considered a proper design?
✖ A photo of your old business card on a table
✖ A screenshot from a messenger app
✖ A file downloaded from an online generator

💡 Example:
If you take a photo of a car, that doesn’t mean you have the blueprints to build one. The same goes for print files – a proper design must be created correctly!

📌 Printing is not the same as displaying on a screen.

✅ Technical requirements for a print file:
✔ Format: PDF, CRD, TIF (vector-based)
✔ CMYK color scheme instead of RGB
✔ 2mm technical margins on each side
✔ 10mm safe zone from the edge

❌ What happens if a file does not meet these requirements?
✖ Colors may differ from what you see on your screen
✖ Important information may get cut off during trimming
✖ The print quality may be unclear or distorted

💡 Example:
You order a custom-made suit, but you don’t provide measurements. The tailor cannot guarantee it will fit perfectly. The same applies to printing – if your file doesn’t meet the standards, the final result may not meet your expectations.

🎨 Screen colors and printed colors use DIFFERENT technologies!

✅ RGB (screen) – bright, vivid colors created by backlighting.
✅ CMYK (print) – real ink on paper, which produces colors differently.

❌ Why might colors look different?
✖ Screens are backlit, while paper is not
✖ Different materials (paper, cardboard, plastic, fabric) affect color appearance
✖ Your screen might be set to high-contrast "vivid mode," but these colors do not exist in print

💡 Example:
You see a delicious dish in a menu photo, but in real life, the meat or salad may have a slightly different shade. That’s normal – screens and reality are not the same.

🕒 Offset printing is high-quality and cost-effective for large quantities, but it requires more time.

✅ Why does offset printing take longer?
✔ Special printing plates need to be created
✔ The printing machines require setup and adjustment
✔ The process involves mass production (which lowers the cost per unit)

✅ When is digital printing a better choice?
✔ If you need a small quantity quickly
✔ If speed is more important than cost

💡 Example:
You order clothes from AliExpress – it’s cheaper, but delivery takes longer. The same applies to offset printing – it costs less per unit but requires more time.

🗂 Your order is your responsibility.

✅ How long do we keep files?
✔ Only until the printing process is completed. After that, they are deleted.

❌ Why don’t we store files forever?
✖ It’s not our obligation – it’s your responsibility
✖ We are not an archive and cannot store all past orders
✖ You should save your own files for future reorders

💡 Example:
You renovate your apartment, but two years later, the contractor is not responsible for storing your old design plans. The same applies to print files – keeping them is up to you.

📌 We cannot remember ALL order details after years.

✅ How to ensure a smooth reprint?
✔ Save the final design file
✔ Write down exact specifications (paper type, thickness, finishing)
✔ Provide all details again when reordering

❌ What we DON’T know after two years?
✖ What type of paper was used
✖ Whether the corners were rounded
✖ What type of coating was applied

💡 Example:
You ordered a cake from a bakery last year – but the baker is not required to remember your exact recipe. The same applies to printing – you should keep track of your previous orders.

📌 File correction is extra work, not a free favor.

✅ When are corrections included in the price?
✔ If the design was created by us

❌ When do corrections cost extra?
✖ If the file was made by you and does not meet print standards
✖ If adjustments are needed for format, colors, or margins

💡 Example:
You bring raw meat to a restaurant and ask the chef to cook a steak for free. That’s not how it works – the chef’s work costs money. The same applies to printing – if your file needs adjustments, it’s a paid service.

📌 Design is a separate service – a photo of your business card is NOT a print-ready file.
📌 Printing and screens work differently – colors may vary.
📌 Offset printing is cheaper but takes longer, while digital printing is faster but more expensive.
📌 We do not store your files indefinitely – keep them safe for future use.
📌 If your file needs corrections – this is a paid service.

📞 Have questions? Contact us!
☎ 068822299 | WhatsApp & Viber: +373 68822299