There is demand — we help you reach it
If people already search for your service or product, search advertising can reach them while they are choosing. Before launch, we define priorities, service areas and the pages visitors will land on.
Google Ads: when customers are already looking for your offer.
We connect the search query, ad and website page. We start with your business goal: what to promote, who to reach and what counts as a relevant enquiry.
Advertising for a specific goal
You need to introduce an offer
We consider display and video formats to introduce your brand and product. We separate reach goals from enquiry goals because these campaigns require different evaluation metrics.
You already have visitors
We assess opportunities to reach an audience again based on available data, user consent and platform restrictions. We include remarketing when it fits the goal.
What we discuss before launch
Your offer and audience
We clarify your range, strengths, seasonality, locations and limitations. We choose products or services your business is ready to promote and can handle new enquiries for.
Ads and landing pages
We group searches by intent and connect them to suitable pages. The offer, terms and next step should match in the ad and on the website.
Analytics and quality criteria
We agree on what to measure: calls, submitted forms or other actions. Available events and tracking options depend on the website. A button click is not treated as a completed sale.
After launch: working with data
We review where enquiries come from
We assess spending, searches, ads and available conversions. We compare service areas and adjust campaigns using the data collected.
We use feedback from your business
To assess enquiry quality, we need to know which customer requests suit your business and what happens after first contact. Without that feedback, ad account statistics show only part of the journey.
We test hypotheses systematically
We change priorities, messages and budget allocation with a clear purpose. The evaluation period depends on data volume, demand and the decision cycle.
Google Ads pricing: what the quote includes
ORK's work
We agree on setup and management scope, the number of service areas, creatives and analytics before starting. General advertising plans are on the homepage; we discuss whether a plan fits your project.
Advertising budget
Media spend is separate from agency fees. We propose a budget after reviewing your goal, locations and priorities.
Additional tasks
Website development or changes, separate design work and additional integrations are included in the agreed scope or quoted separately. We confirm the final scope before starting.
Before we work together
Can we start with one service area?
Yes. We can select a priority service or product group and a limited area. Expansion is considered after reviewing the data and your business capacity.
Do I need a website?
Campaigns linking to a website need a suitable page. We check that the offer, contacts and terms are clear and that making an enquiry on mobile is easy. Any necessary improvements are discussed separately.
Can you predict the exact number of orders?
Without data on demand, budget, the offer and sales, an exact number cannot be promised. Before launch, we agree on benchmarks and evaluation, then refine them using actual results.
What should I prepare for the first conversation?
Your website link, priority service description, target locations, indicative budget and any previous advertising information. Do not send passwords through the form.
Let's start with your goal.
Tell us about your business, locations and priority. We will discuss your offer, the materials needed and working terms.