You need to show your product
For an offer that needs to be seen, we plan the visual presentation: what to show first, which details to explain and what action to suggest.
Facebook and Instagram: introduce your business to your audience.
We help explain your offer's value through advertising. We choose audiences, prepare messages and build a clear path from product discovery to enquiry.
When to consider Meta Ads
You want to introduce your brand
Advertising can introduce your company and services. Before starting, we separate awareness, website visits and enquiry goals so each is assessed with appropriate metrics.
You have an offer for a specific market
We clarify locations, language, audience needs and purchasing terms. The message must be clear to people your business can actually serve.
What we discuss in an advertising project
The goal and customer journey
We decide where to send people: a website page or a suitable contact channel. The choice depends on the product, sales process and your team's readiness to respond.
Audiences and campaign structure
We plan tests based on locations, the offer and available platform settings. We avoid splitting the budget across many variants without sufficient data.
Copy and creatives
We agree on key messages, images and adaptations. The number of materials and their inclusion in the plan are confirmed in advance. Product ads use accurate images and specifications.
How we evaluate advertising
User actions
We track available visits and enquiries. We compare not only the cost per click but also what visitors do afterwards.
Enquiry quality
Together, we review which enquiries match your business goal. A low cost per enquiry alone does not show whether it becomes a customer.
Campaign development
Using collected data, we adjust ads, audiences and budget allocation. We compare new variants considering impressions, enquiries and test conditions.
Facebook and Instagram advertising costs
Setup and management
Fees depend on project scope. Before starting, we clarify the number of service areas, creative volume, analytics requirements and ongoing management format.
Media budget
The advertising budget is paid separately from ORK's services. We discuss it based on the market, goal and testing scope; one amount does not suit every company.
Launch materials
We review existing photos, videos and layouts. New materials and additional work are agreed separately if they are not included in your chosen plan.
Before we work together
Is this social media management?
This page covers paid Facebook and Instagram advertising. Regular account content and post management are not automatically included.
Can I use existing photos?
Yes. We first review your materials and their suitability. Images should reflect the actual product, and you must have the right to use them.
Where will enquiries arrive?
We agree on the route before launch, considering your website, contact channels and enquiry handling process. We test it before the ads run.
What do we need to get started?
Account and website links, your offer, target locations, materials and an indicative budget. Access to advertising tools is arranged through permissions; passwords are not needed in the enquiry.
Let's start with your goal.
Tell us about your business, locations and priority. We will discuss your offer, the materials needed and working terms.